Welcome to Bali Hotels Association
Greetings,
As Chairman of Bali Hotels Association (BHA), it is my great honor and privilege to welcome our valued members, corporate partners, and visitors to our website. On behalf of the Board Members, I am thrilled to lead BHA into 2025—a year brimming with promise, innovation, and collaboration.
Bali Hotels Association represents more than just an industry; it embodies the heart and soul of Bali’s renowned hospitality. Our united team is committed to fostering meaningful connections, sharing valuable insights, and driving transformative change in Bali’s tourism and hospitality landscape. Through this platform, we are excited to bring you updates on our initiatives, professional development opportunities, upcoming events, and the impactful work we carry out within our community and sustainability programs. Additionally, we are proud to showcase Bali as a premier destination through our marketing efforts that celebrate its unique charm, culture, and traditions.
This year, we embrace our new tagline, “Hospitality with Purpose,” a reflection of our unwavering commitment to Bali’s future through hospitality, sustainability, and community. It also echoes BHA’s mission of purposeful tourism—ensuring every guest experience aligns with Bali’s rich cultural heritage, economic growth, and environmental preservation.
We are also proud to launch our new destination campaign, “Bali, Your Way: Experience, Explore, Embrace.” This campaign highlights Bali’s exceptional and personalized approach to hospitality. It emphasizes that Bali caters to diverse interests, welcoming every visitor to experience the island in their unique way.
Balinese hospitality is deeply woven into the island’s culture, with a focus on making every guest feel special, valued, and at ease. With genuine warmth and attentiveness, the people of Bali create memorable experiences—whether at a luxury resort or a cozy villa. From serene retreats and eco-friendly experiences to vibrant nightlife and cultural explorations, Bali, Your Way offers endless options for every traveler. This campaign invites guests to embrace a tailor-made journey and create a Bali experience that reflects their unique interests and pace.
As a distinguished organization representing star-rated hotels and resorts, BHA serves as a guiding light for the industry. We advocate for the rights and interests of our members, champion best practices, and ensure open and effective communication with stakeholders and the wider community. Together, we are building a brighter and more sustainable future for Bali’s hospitality industry.
Thank you for being part of our journey. We invite you to explore our website and discover how BHA is shaping the future of Bali’s hospitality sector.
Warm regards,
Franklyn Kocek
Chairman & General Manager, Four Points by Sheraton Seminyak
Bali Hotels Association
Hospitality with Purpose
For years, Bali Hotels Association has been committed to promoting Bali as a beautiful and quality destination to the world, with its charm and the renowned hospitality of Balinese people. Bali Hotels Association has a strong focus on supporting the community, the environment and the education of our fellow industry workers.
BHA has initiated many projects involving the association members as well as the people in the industry. Through its internationally acclaimed social media campaign “Bali Is My Life”, BHA aims to promote the island as a quality destination for international travellers through a positive and uplifting message, that encourage visitors to embrace and immerse in the true essence of Balinese culture and hospitality for an enjoyable time filled with memorable experiences.
For more information, visit www.balihotelsassociation.com Stay updated with Bali Is My Life on Facebook, Instagram, Twitter, and YouTube.
In 2025 we embrace our new tagline, “Hospitality with Purpose,” a reflection of our unwavering commitment to Bali’s future through hospitality, training, sustainability, and community. It also echoes BHA’s mission of purposeful tourism—ensuring every guest experience aligns with Bali’s rich cultural heritage, economic growth, and environmental preservation.
Our Vision
To maintain Bali as a globally recognized and sustainable tourism destination with purposeful hospitality that respects and uplifts the island’s people, traditions, and natural beauty while leading the way in sustainable and professional hospitality management
Our Mission
To unite and empower the leadership of Bali’s hotels, villas, and resorts through collaboration, innovation, and advocacy, ensuring the sustainable growth of tourism while preserving the cultural and environmental integrity of Bali.
BHA is inspired by these living principles and the benefit of supporting the local communities and its people. Numerous programs are developed and implemented to empower individuals and groups providing them with the skills and knowledge they need to initiate and drive change in their life and communities.
BHA collaboratively works with other social institutions and initiates programs on an ad hoc basis to address short- and long-term concerns in Bali.
IN 2025, BHA will strengthen its approach by:
Advancing Strategic Partnerships: Establishing alliances with local, national, regional & global organizations to elevate Bali's hospitality standards.
Professional Development: Offering targeted programs for leadership, operational excellence, and industry innovation for our members.
Data-Driven Advocacy: Leveraging market research and analytics to inform policy recommendations and member strategies.
Sustainability at Scale: Expanding impactful initiatives in environmental stewardship and community engagement, aligning with international standards.
Unified Industry Voice: Serving as the central representative for Bali hotel association members fostering collaboration across stakeholders for sustainable growth.
This redefined focus ensures BHA remains a forward-thinking, results-driven business association.
