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Back in 2019, BPS Bali recorded 1,819,644 foreign tourists, while during the pandemic of 2020-2022, the number did not reach 100,000.

“It's still below [the pre-pandemic level], less than 400,000 visits but in general, it has increased closer to [the visit in] 2019,” said BPS Bali Statistician I Made Agus Adnya

According to Agus, the surge in tourist arrivals number has occurred in the last two months and is attributable to several factors. Among them are the rising number of airlines and those related to the country of origin.

The top five countries dominating foreign tourist arrivals in Bali in April 2023 alone were Australia, India, China, the United Kingdom, and the United States. The number of visits from the five countries also saw an increase.

In detail, Australia made 102,737 visits, up by 14.43% compared to last month and India made 35,854 visits, or an increase of 27.29%. “The number of tourist arrivals from China, the UK, and the US increased by 95.79%, 15.61%, and 9.27%, respectively. Indeed, the highest surge is from China in April,” Agus outlined.
When compared month to month, the April number of foreign tourist arrivals is the highest throughout 2023, with an increase of 11.01% from March. They mostly entered the island by air through I Gusti Ngurah Rai Airport with a total of 410,281 visits and by sea with 1,229 visits.

On this basis, BPS Bali is optimistic that foreign tourist arrivals can catch up to the pre-pandemic level, where in 2019 the number amounted to 4,455,546. Moreover, the surge in foreign tourist arrivals usually occurs from July to December.

These countries have shown consistent admiration for Bali, with travelers returning time and again to experience the island's beauty and hospitality. As members of the Bali Hotels Association, it is our collective responsibility to uphold the standards of excellence that have earned Bali its reputation as a premier travel destination.

Bali Hotels Association Members continue to provide the exceptional service and experiences that have captured the hearts of visitors from these countries. By maintaining our commitment to quality, innovation, and sustainability, we can ensure that Bali remains a cherished destination for travelers worldwide.

As we move forward, Bali Hotels Association members continue to leverage this valuable data to refine marketing strategies, enhance guest experiences, and foster partnerships that align with the preferences of these key visitor markets. By tailoring offerings to meet their needs and aspirations, members can strengthen the bond between our guests and the enchanting island of Bali.

The Bali Hotels Association stands as a united force, dedicated to promoting Bali as a world-class destination and creating memorable experiences for all our guests. Let us embrace the love and loyalty that travelers from these countries have shown, and together, we will continue to make Bali the dream destination for millions.

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